Design Overview

Design Brief

This project focuses on rebranding a small San Diego business to enhance its identity while maintaining its core values. The goal is to create a modern, approachable, and sustainable brand that appeals to a younger audience and works seamlessly across digital and physical platforms.

Design Solution

The new identity features a clean, dynamic logo paired with a vibrant, nature-inspired color palette. Thoughtful typography and intuitive layouts ensure clarity across packaging and digital assets. This rebrand strengthens the business’s presence while fostering a deeper connection with its community.

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Client Name

Aquaponics SD

Industry

Children's Education

Brand Identity

Packaging

Research Phase

Brand Platform

Big Idea

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Core Purpose

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Attributes

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Positioning

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Voice

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Target Market Personas

Moodboard

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These images are used for inspiration purposes only. I do not claim ownership of any images displayed in this mood board.

Logo Development

Logo Sketches and Revisions

Finalized Mark

Visual Identity and Exploration

Brand Colors

Typography

Exploration

Final Application

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