This project focuses on rebranding a small San Diego business to enhance its identity while maintaining its core values. The goal is to create a modern, approachable, and sustainable brand that appeals to a younger audience and works seamlessly across digital and physical platforms.
The new identity features a clean, dynamic logo paired with a vibrant, nature-inspired color palette. Thoughtful typography and intuitive layouts ensure clarity across packaging and digital assets. This rebrand strengthens the business’s presence while fostering a deeper connection with its community.
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Age: 28
Occupation: Marketing Coordinator
Location: Urban / Metro Area
Bio:
Cathy is a young professional working in a fast-paced marketing agency. She values creative problem-solving, works on multiple campaigns, and seeks tools that simplify her workflow. Outside of work, she enjoys weekend getaways, yoga, and checking out new brunch spots.
Goals:
Pain Points:
Age: 28
Occupation: Marketing Coordinator
Location: Urban / Metro Area
Bio:
Cathy is a young professional working in a fast-paced marketing agency. She values creative problem-solving, works on multiple campaigns, and seeks tools that simplify her workflow. Outside of work, she enjoys weekend getaways, yoga, and checking out new brunch spots.
Goals:
Pain Points:
Age: 28
Occupation: Marketing Coordinator
Location: Urban / Metro Area
Bio:
Cathy is a young professional working in a fast-paced marketing agency. She values creative problem-solving, works on multiple campaigns, and seeks tools that simplify her workflow. Outside of work, she enjoys weekend getaways, yoga, and checking out new brunch spots.
Goals:
Pain Points:
