This project focuses on rebranding a small San Diego business to enhance its identity while maintaining its core values. The goal is to create a modern, approachable, and sustainable brand that appeals to a younger audience and works seamlessly across digital and physical platforms.
The new identity features a clean, dynamic logo paired with a vibrant, nature-inspired color palette. Thoughtful typography and intuitive layouts ensure clarity across packaging and digital assets. This rebrand strengthens the business’s presence while fostering a deeper connection with its community.
