This project focuses on rebranding a small San Diego business to enhance its identity while maintaining its core values. The goal is to create a modern, approachable, and sustainable brand that appeals to a younger audience and works seamlessly across digital and physical platforms.
The new identity features a clean, dynamic logo paired with a vibrant, nature-inspired color palette. Thoughtful typography and intuitive layouts ensure clarity across packaging and digital assets. This rebrand strengthens the business’s presence while fostering a deeper connection with its community.
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Age: 28
Occupation: Marketing Coordinator
Location: Urban / Metro Area
Bio:
Cathy is a young professional working in a fast-paced marketing agency. She values creative problem-solving, works on multiple campaigns, and seeks tools that simplify her workflow. Outside of work, she enjoys weekend getaways, yoga, and checking out new brunch spots.
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Age: 35
Occupation: Freelance Designer / Content Creator
Location: Suburban
Bio:
Dave is a self-taught creative who thrives on independence and experimentation. He manages his own design business, creates tutorials for his followers, and is always testing new tech and tools to improve his craft. He values versatility and resourcefulness.
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Age: 41
Occupation: Small Business Owner – Eco-friendly Skincare
Location: Coastal Town
Bio:
Ellie runs a small sustainable skincare brand focused on natural ingredients and eco-conscious packaging. She’s passionate about environmental education, community connection, and authenticity in branding.
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